Every company reaches a point where they realize how difficult it can be to scale a business to the size they want. It takes strategy, consistency, and sometimes a little luck. If you want to scale up your business, the best way to start is to sit down with your team and think about where the energy and focus for 2019 should be used. Decide what your budget looks like and try out some of these key strategies that will set you up for growth in 2019.
Research the competition
Researching competition is always something your business should be doing. Take the time to evaluate what your competitors are offering that you aren’t. Do they have deals or specials starting in the new year? What are they doing that might give them the upper hand? Note any strategies that you catch them using, and consider what you can do to compete as closely as possible.
Once you do this, you can use your website and advertisements to attract potential clients or customers who are looking for the best options. This might be one of the most straightforward ways to grow your business, but it stands the test of time and it is effective. A company that can identify competing strategies and respond effectively can easily become among the best in their industry.
Use search marketing
If your company isn’t aware of search marketing, it is essentially a strategy that helps your website rank higher in Google searches. This technique is great for targeting keywords related to your company. For example, if you run an ecommerce clothing store, you might want to be ranking higher on Google for searches like “online clothing shop” or something along those lines. This specific aspect of search marketing is called SEO, or “search engine optimization”, and it can bring more traffic to your website.
Search marketing is all done online, which makes hiring an agency convenient. Look into search marketing agencies around the United States by looking at top agencies in big cities. There might be some Denver search marketing or Chicago search marketing agencies that offer the best prices and strategy for your business. Outsourcing SEO to the experts is the key to making the most of your time and money. You never know how much of a difference search marketing can make for your company until you do it the right way.
Utilize social media advertising fully
Social media advertising is a strategy that nearly every successful company uses. Figure out where your target audience is spending most of their time and capitalize on the platform. Business-to-business companies could focus on LinkedIn and Facebook to find other employers. Business-to-consumer companies could use Facebook, Twitter, and Instagram to find new customers among the public. It depends on what you are selling and what makes sense for your audience. For example, if you are a clothing shop, LinkedIn isn’t the best place to expand into unless you sell business-professional clothing.
Investigate each of these platforms and figure out a unique, precisely targeted social media marketing strategy for 2019. It is best to consult with an expert on how big of a budget you should be using on these platforms as well. It depends on your goals and what you want to get out of social media campaigns. You can build awareness, conversions, and leads all on social media for a lot cheaper than some other forms of advertising.
Looking for growth in 2019? These three tricks are the best place to start. You might be missing out on an avenue that you hadn’t considered previously.